The study aims to address the question: To what extent does the use of generative AI technology in customer-facing applications impact Austrian consumers, or could it have potential effects in the future?
Key goals of the project include:
- Detailed Analysis of Generative AI’s Impact on Consumers: Breaking down the potential effects of generative AI on consumer experiences and outcomes.
- Identification of Relevant Customer-Facing Applications: Building on prior project reports, the study will identify existing and potential applications of generative AI that interact directly with consumers, using real-world examples where applicable.
- Development of Case Studies: Creating case studies that illustrate the impact of generative AI on consumers to ground the analysis in practical examples.
- Examination of Legal, Economic, and Social Implications: Exploring the broader implications of generative AI in these case studies, including regulatory, financial, and societal aspects.
- Assessment of Practices Influencing AI’s Impact: Analyzing and evaluating best and worst practices that could promote or hinder the beneficial or adverse impacts of generative AI in customer-facing applications.