More and more older people are discovering digital media. The population group with the highest growth rate in digital media use is the post-working age group. This group can therefore benefit from the internet and other media and reduce the risk of social exclusion. In particular, the proliferation of mobile devices such as tablets and smartphones can make it easier for older people to access the internet, but also poses new challenges. There are significant gender differences in this target group. Older women in particular face the exclusionary effects of both 'doing gender' and 'doing ageing'.
The aim of the project is to conduct a gender-specific study of internet use with tablets and smartphones in the target group of older people, focusing on requirements, motivations, appropriation strategies, barriers, access, applications for and by older people. The results of the empirical research (see results: research report) form the basis for target-group appropriate educational programmes, practical guides and guidelines.
mobi.senior.A was funded by the FEMtech programme of the Federal Ministry for Climate Protection, Environment, Energy, Mobility, Innovation and Technology.