Older people in the post-working phase of their lives (aged 55 and over) differ from each other in a number of ways. These include their individual prior knowledge, their willingness to continue learning, their socio-economic situation, age-related limitations and their motivation to acquire new knowledge. In order to find appropriate ways to equip them with Internet skills, it is important to understand the heterogeneity of the target group.
The study explores the various aspects of assisting elderly people in their use of digital media, and includes a collection of practical knowledge, tips and educational strategies for successful work with this target group.
The study was conducted by means of secondary data analysis of relevant literature, collection and evaluation of examples from Austria and abroad, 21 expert interviews, and a focus group with seniors. The results of the study were also informed by the authors’ expertise.